TRAIL COFFEE ROASTERS
Trail Coffee Roasters is a family-owned coffee company in California’s Central Valley, sourcing and roasting their own beans — from their vertically integrated farm they own & operate in Nicaragua — to sell in their cafes.
When the company decided to branch out into retail packs, they needed help curating their materials & packaging to prepare for new distribution channels.
In order to apply the brand to many different materials, we made small but meaningful tweaks to their existing logo. The resulting consistency across many applications was helpful to better establish their retail presence, and had the extra benefit of simplifying their printing needs moving forward.
Small changes CAN make
a big difference.
Sometimes a logo update is about subtlety. Small tweaks were needed to the letterforms, and we also removed the “leaves” from the logo lockup, creating a streamlined look. The “less is more” approach was perfect for tuning up Trail’s look.
NEW PACKAGING FORMAT
A favorite project from our work with Trail Coffee was designing the packaging for their new Cold Brew Concentrate. The refreshed logo was perfectly at home here, and we pulled the topography pattern from their flagship bean SKU to artfully wrap around the bottle.
